##How Australia’s empowering clients, and how to follow suit. Australia’s school system has always been worthy of wonder. High school classrooms are often equipped with the latest technology. Laptops are recommended or mandatory in some classes, and definitely in higher education. This digital education is becoming increasingly attractive. It is almost impossible to protect children from technology, and it will be increasingly difficult to do so in the future. !(/sites/spacedesigner/assets/images/blog/australia/australia1.jpg) Our children are growing up with it, and we must give them the tools to adapt and flourish. In this regard, Australia is preparing the next generation for their future careers. By 2030, 500 billion devices are expected to be connected to the Internet. Although it is difficult to estimate the number of technology-based jobs in 2050, it is already predicted that this number will be significantly higher than today, especially with the increase in jobs based on artificial intelligence and the replacement of today's jobs by robotics. Where we think that technology already saturates our life, the new generation was born with it. Their relationship to technology is different from ours. Life without the Internet has never existed for them. The Internet is a basic need. In one generation, the Internet became imperative in developed nations, and our children cannot fathom living without technology. The Internet has allowed wonderful things to happen : it has personalized the way people act, react, learn, share, make friends. You can game with people you have never met, have arguments through subReddits, befriend people through Instagram and meet your partner through Tinder. !(/sites/spacedesigner/assets/images/blog/australia/australia2.jpg) Australia is more attracted to technological advances in certain sectors, which are struggling to develop in other countries. Sectors such as construction, architecture, furniture retailing, etc., have been the focus of attention. Is there a correlation between the advanced education system and this interest in technology? Sectors such as construction, architecture, furniture retailing, etc., have been the focus of attention. Is there a correlation between the advanced education system and this interest in technology? There probably is. Australia isn’t afraid to take risks and test technologies that haven’t yet had much success elsewhere. Australia isn’t afraid because they are trained to see technology not as a disruptor, but as an improvement. Australian companies are investing by the thousands in 3D planning, collaborative sales tools, and photorealistic rendering. It’s not only about the company having the monopoly on decision making, it’s about empowering clients. Clients want their preferences to be taken into account. It is no secret that most homes are not one-size-fits-all. !(/sites/spacedesigner/assets/images/blog/australia/australia3.jpg) Customization is a sine qua non skill for any company today. Most industries can now offer customizable services or projects. Some industries have already caught on to the growing trend of adapting to the client, and not the other way around : customizable meal delivery services, customizable rented closets, personalized music playlists and movie recommendations. Yet in the construction industry, most still aren’t able to. Automating the sales process by involving customers and giving them the tools to actively participate in the creation of their project can facilitate the conversation. Westlab, for example, had their conversion rate go from 10% to 22% with the use of Space Designer 3D. Or our client, Carréneuf, one of whose sales representatives makes 70% to 80% of his sales with Space Designer 3D. The gain in contact and personalization clearly has a beneficial effect on sales. Here at Asynth, we are working everyday to tailor each and every contract to our client’s needs. Your business needs a customizable solution to improve your salespeople’s process? [Get in touch](https://contact112141.typeform.com/to/hc60eGbo).